Mobile market promises RM1mil to empower mompreneurs
E-COMMERCE market Shopee has actually dedicated RM1mil to nurture and empower moms to be business owners (also referred to as mompreneurs).
As an initial step, Shopee will be extending its complimentary shipping program to July to encourage these mompreneurs to expand their business.
Mompreneurs will be educated about e-commerce by means of Shopee University as well as online and offline marketing campaigns to assist them sell their products over Shopee.
Shopee, which has over one million users in Malaysia, said to date, more than 20,000 sellers have signed up with the company since the launch of its totally free shipping programmed in partnership with Pos Malaysia.
A significant variety of sellers on the program has actually seen an increase of two to three times their everyday orders while some have seen a boost of up to ten times.
Through the sale of items like cosmetics, fashion, household and child supplies, these mompreneurs are now offered the chance to increase their non-reusable earnings.
Thanks to Shopee, I can look after my children while making extra income. My business has actually also broadened into the East Malaysian market, stated Cocabyowner AlyaEssya, one of Shopee’smompreneurs.
The encouraging outcomes stimulated the company to designate RM1mil to further groom mompreneurs, said Shopee local managing director Ian Ho.
There are three barriers that mompreneurs face in beginning their online company’s high expenses, inadequate understanding on ways to sell online and lack of marketing direct exposure, stated Ho.
We aim to have 10,000 mompreneurs offering on Shopee by the end of the year, added Ho.
To kick start this effort, Shopee will be introducing its Mighty Moms Challenge where 20 mompreneurs would initially be educated in Shopee University and after that contend amongst themselves to be the top seller in Shopee.
Cash prizes would be offered to the winners to assist them grow their business.
In line with Shopee’s ongoing efforts to empower the neighborhood, participants would consist of mompreneurs from the Women’s Aid Organisation (WAO)-- a non-profit organization in Malaysia for women survivors of domestic violence and their children.